SITE DESIGN & CONSTRUCTION
Websites today are a major factor in consumer decision-making. It's a 24-hour representation of your business, your image. When a visitor arrives at your site you have but a few seconds to persuade them to stay. It's crucial to project a professional identity with a fast loading, easily navigated and intuitive page.
MVA has over 12 years experience building effective, compelling websites for small and large business and individuals. From small 3 page sites to large database driven directories with over 600 indexed pages on Google we have the experience, tools and creativity to handle your project.
If you're one of the few that don't yet have a website we can take you through the entire process from early planning to tracking the end results. MVA will design or redesign your website, create all the necessary elements from simple graphics to Flash animations and video, then optimize the site for maximum results from search engines.
Links to a few examples of our work are to the right.
SEO - SEARCH ENGINE OPTIMIZATION
With over 182 million websites on the internet, coming up on search engines is critical. Truthfully, if your site isn't in the top 30 listings you might as well not have a website. The goal of an SEO campaign is to get listed on page one using the most likely search terms (keywords). The 4 major search engines rank sites based on different factors so a expert optimization must make the website conform to all guidelines.
Some changes required during optimization are apparent, and some are invisible. For search engines, content is king! The right amount of page text and keywords are crucial, so some modification to the visible text is usually necessary. But most changes are in the coding, out of sight to all but the search engine crawlers. Search engines seek out and reward properly written HTML.
While other SEO's claim to push the envelope, at MVA we employ only legitimate White Hat techniques for search engine optimization. This means that your site will never be in danger of being banned from the search engine index for spamming, cloaking or other unethical practices. We keep abreast of search engine optimization trends and changes in their algorithms, to keep you ahead of the competition.
To illustrate the effectiveness of a expert SEO campaign, the VI Health Directory.com (an example and link to the right) has been optimized using the keywords "VI Health" and "VI Doctors". Search Google, or any other search engine, using either of these terms and vihealthdirectory.com will come up on the first page, probably at or near the top!
CMS - CONTENT MANAGEMENT SYSTEM
Does your website need frequent updates? Maybe you would like to add a weekly news column or product updates. A Content Management System, CMS, may be your answer. A CMS can be defined simply as a process whereby a site owner, using a browser may update the content of a page on a web site. The operation is easy, taking just a few clicks and the changes are instantly posted.
With a CMS, no programming skill and no knowledge of HTML coding is required. You are simply updating a database that is providing the page content. Multiple authors can be set up to manage different pages or parts of a page. Each is given a discrete login and the changes can be performed anywhere. All that is required is a computer with internet access, a browser and the login info.
We can build you a new site with a CMS, or modify your existing site by rewriting the page coding and setting up a database.
WEBSITE MAINTENANCE
It's essential to keep your website fresh, appealing and up-to-date. Search engines love new, fresh content! Without regular maintenance, your website never changes, which may reflect badly on your business. Repeat visitors to your site expect it to be updated regularly.
As all websites are different so are their maintenance packages. In addition to specific needs, all maintenance includes:
- Site Content Updates
- Regular Backups
- Inbound and Outbound Link Checks
- Update Server Side Programs
- Technical Support
BLOGS
Many people needing a space on their website for customer or user feedback are turning to the popular open source blogger software packages. They work OK if you start from scratch, build your entire site around it and then apply one of the available themes. But, what if you want to integrate just a page or two into your existing site and maintain your styles and functionality? It gets complex quickly.
MVA can handle this task for you, rewriting the style sheets and php coding to seamlessly merge the blog functionality into one of your existing pages.